Kid’s Anthem
With a focus on improving email marketing strategy and implementing personalization and cross-sell opportunities, I partnered with Kid’s Anthem to elevate their email marketing program and engage repeat customers.
Email Marketing
+376%
+351%
Increase in Email Revenue
Open Rate Growth
I helped Kid’s Anthem increase brand engagement, brand loyalty and email revenue.
Services
Content Strategy
Email Marketing
Branded Templates
Segmentation
A/B Testing
Cross-Sell
impact
Increase email revenue 376%
Increased open rate by 351%
Increased customer loyalty
3x the average order value
email marketing Process
Content Strategy Process
I meet with Sharon, the owner of Kid’s Anthem, on a quarterly basis to discuss content for the upcoming quarter. We both come to the call with ideas for upcoming email campaigns based on what’s performed well the previous year, promotions, relevant happenings, and any insights Sharon has on her customer base.
By the end of the call, we have a content calendar that lays all of the email campaigns out. Because her team manages their own social media account, this is helpful for them to plan accompanying social posts.
Campaign Management
I manage the email campaigns in Klaviyo by pulling relevant content, creating the email copy, entering the content into custom branded email templates and scheduling.
I also utilize A/B testing to measure the success of different send-times, subject lines and designs.
Reporting
On the second week of each month, I create and send an email report that reviews the performance of the previous month’s emails.
With monthly reports, we’re able to track KPI’s and make sure we’re meeting goals and moving in the right direction.
With the majority of the Kid’s Anthem brand focusing on girls clothing, I discovered an opportunity to drive additional revenue by implementing a more personalized customer experience.
Segmentation
We used segmentation based on customer information requested in the email marketing journey to send personalized emails based on the preference of receiving emails about girls clothing, boys clothing, or both.
We also implemented A/B testing strategies to improve the success of email campaigns. I tested optimal send times as well as other key strategic elements of campaign designs.
A/B Testing
These tests yielded significant data which lead to overall increased performance in Kid’s Anthem’s email program.
I noticed ample opportunities to cross-sell and up-sell products to engaged customers within regular email campaigns.
Cross-Sell
I executed strategies to improve Average Order Value and provide customers with the opportunity for new product discovery.
Kid’s Anthem already had a loyal customer base of in-store shoppers, but their online store wasn’t reaching its potential in conversions.
Impact
I developed an email marketing strategy to increase customer loyalty online, which lead to higher email engagement rates and higher Average Order Values.
